Reimagining the digital pen shopping experience

Uniball’s e-commerce platform was underperforming due to poor product discoverability and limited comparison capabilities. Shoppers struggled to evaluate pens based on critical attributes like ink type, point size, and price, leading to friction, decision fatigue, and abandoned sessions.

I was responsible for designing a scalable product browsing and comparison experience that reduced friction, improved decision confidence, and supported faster, more informed purchases across the catalog.